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It Is Difficult for Retailers to Develop a Sustainable Competitive

Question 48

Multiple Choice

It is difficult for retailers to develop a sustainable competitive advantage just through merchandise because:


A) competitors can purchase and sell the same national brands
B) designers specify which retailers can sell their brands
C) different regions of the country carry different merchandise
D) distribution centres are unreliable on shipping dates
E) vendors favour the larger retailers because they buy more volume

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