When Disney opened mall-based specialty stores to sell the theme park merchandise,it was exercising __________________ as its growth strategy.

Name: When Disney opened mall-based specialty stores to sell the theme park merchandise,it was exercising __________________ as its growth strategy.
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Disney was using market expansion as its growth strategy by opening mall-based specialty stores to reach new customers and markets outside of its theme parks.

When Disney Opened Mall-Based Specialty Stores to Sell the Theme