Home Depot operates home improvement stores in major Canadian cities.Home Depot management has learned that different merchandise is needed to satisfy the different needs of the customers living in different areas of the country.What kind of retail market segmentation has Home Depot used?

Question

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Home Depot has used geographic segmentation, which involves dividing the market based on geographical boundaries such as regions, cities, or neighborhoods. They have recognized that the needs and preferences of customers vary depending on the area they live in and have tailored their merchandise accordingly.

Home Depot Operates Home Improvement Stores in Major Canadian Cities