Kathy's son started school and brought home the supply list.Among the required supplies were green ink pens.Kathy thought that finding boxes carrying only green pens would be difficult until her neighbour informed her that Staples carried packs of twelve.In turn,Kathy shared this information with yet another mother down the block who was also perplexed as to where to purchase the pens.Which of the following approaches should Staples use in defining its market segment?
A) Occupation
B) Family life cycle
C) Geographic
D) Benefit sought
E) Gender
Correct Answer:
Verified
Q22: Lifestyle refers to:
A) the way people live
B)
Q23: Which of the following segmentation methods would
Q24: _ segmentation is the primary means for
Q25: The Main Game is a retail store
Q26: Zellers carries Cherokee,a private label.Cherokee provides relaxed,fashionable,ready-to-wear
Q28: The segmentation scheme best described by "birds
Q29: A store that specializes in Asian groceries
Q30: Which of the following segmentation methods would
Q31: The retail market segments for licensed World
Q32: Do It Again Sports has everything the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents