A woman buying perfume for herself and for her granddaughter would have two different perspectives.These differences allow a retailer to segment according to

Question

Quizplus · Accepted Answer

The situation of the purchase (buying for oneself vs. buying for a granddaughter) is the key factor in this scenario, allowing for segmentation based on the buying situation. The other options (education, income, personality, and social class) do not necessarily vary between the two customers in this specific case.

A Woman Buying Perfume for Herself and for Her Granddaughter