To respond to a competitive environment,discount retailers are fighting back by:
A) developing more private-label merchandise programs
B) focusing on promotional pricing rather than the traditional EDLP strategy
C) increasing assortments
D) offering better customer service on the floor
E) reducing prices below wholesale

Question

Quizplus · Accepted Answer

Developing more private-label merchandise programs allows discount retailers to offer unique products that differentiate them from competitors and can often be sold at higher margins.

To Respond to a Competitive Environment,discount Retailers Are Fighting Back