How can a service retailer best cope with the some of the problems associated with the intangibility of service?
A) Use low prices during off-seasons to help match supply and demand.
B) Use mass production.
C) Emphasize quality control.
D) Solicit customer evaluations and complaints.
E) Increase staffing at peak demand times.

Question

Quizplus · Accepted Answer

Soliciting customer evaluations and complaints allows the service retailer to gain feedback on the intangible aspects of the service and make improvements where necessary. This can help to increase customer satisfaction and loyalty.

How Can a Service Retailer Best Cope with the Some