Multichannel retailers:
A) want to encourage channel migration
B) should avoid offering uniquely relevant information based on proprietary data that the retailer has collected about their customers
C) should consider promoting private-label or exclusive merchandise that can be purchased only from them
D) want to encourage consumers' collecting information about products and pricing on their channels and then buying the product from a competitor
E) cannot respond to the challenge of differences in local competition

Question

Quizplus · Accepted Answer

Promoting private-label or exclusive merchandise that can be purchased only from them can give multichannel retailers a competitive advantage and motivate customers to make purchases through their channels. This type of product differentiation can help discourage channel migration and encourage customer loyalty. Offering uniquely relevant information based on proprietary data that the retailer has collected about their customers can also be effective in promoting channel loyalty. Encouraging consumers to collect information about products and pricing on their channels and then buy from a competitor is counterproductive, and not responding to differences in local competition can put multichannel retailers at a disadvantage.

Multichannel Retailers