Which of the following is not true about co-op advertising?
A) A conflict in goals between a retailer and vendor can reduce the effectiveness of co-op ads.
B) Co-op ads is a promotional program that sees a vendor and retailer working together.
C) Co-op rates paid to retailers are established by strict government regulations.
D) The vendor pays for part of the retailer's ad - but dictates some conditions.
E) Co-op ads tend to blur the distinction between retailers.

Question

Quizplus · Accepted Answer

Co-op rates paid to retailers are not established by strict government regulations, rather they are negotiated between vendor and retailer.

Which of the Following Is Not True About Co-Op Advertising