In the past,retailers used mass media advertising and price promotions to all customers.Now,they are beginning to provide more value to their best customers using targeted promotions and services to increase their:

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Retailers are focusing on increasing their "share of wallet," which refers to the amount of a customer's total spending that a company captures in the products and services it offers. By targeting promotions and services to their best customers, retailers aim to increase the proportion of spending these customers allocate to them.

In the Past,retailers Used Mass Media Advertising and Price Promotions