Generic brands are successful because they are:
A) heavily promoted
B) effectively displayed
C) offered at lower prices
D) of lower quality
E) packaged attractively

Question

Quizplus · Accepted Answer

Generic brands are successful mainly because they are offered at lower prices compared to the name-brand alternatives. While some generic brands may be of lower quality, the majority provide similar quality to their name-brand counterparts at a more affordable price. Factors such as promotion, display, and packaging may also contribute to a generic brand's success, but the lower price point is typically the primary driver of consumer adoption.

Generic Brands Are Successful Because They Are