Bianca starts college in the fall and her parents want to buy her a computer as a graduation gift.She has researched the different brands of computers,and knows the price differences for the components she desires in her new PC.Being price-sensitive,she is aware of an inexpensive Korean-made computer,but she worries it may be of lower quality.Bianca is dealing with:

Question

Quizplus · Accepted Answer

Bianca is concerned about the quality of the Korean-made computer, which indicates that she is experiencing a country-of-origin effect. This effect refers to the perception that products made in certain countries may have particular characteristics or attributes, regardless of whether those characteristics are actually inherent or not. In this case, Bianca's concern about quality may stem from a general perception that Korean-made products are of lower quality than those made in other countries.

Bianca Starts College in the Fall and Her Parents Want