Kim owns a small toy shop specializing in hobbies.At a recent trade show,he saw a new vendor selling electric trains that were powered by a single track.The merchandise looked detailed,seemed to run smoothly,and didn't jump the track.He went back to his hotel to research the vendor on the Internet,and to make a few calls to other shops to inquire about its reputation.Kim is in which phase of the level of commitment to a retailer-vendor relationship?
A) Commitment
B) Consideration
C) Exploration
D) Expansion
E) Awareness

Question

Quizplus · Accepted Answer

Kim made no transaction, but observed the merchandise at a trade show, and followed up with an Internet search and calls to other shops about the vendor's reputation.

Kim Owns a Small Toy Shop Specializing in Hobbies