Eve worked as a senior buyer for jewellery.On a recent visit to a trade show,she noticed a new vendor selling unique earrings,necklaces,and bracelets with small gemstones depressed into the gold.She had seen such pieces in trade magazines before,but ignored them because of the exorbitant price.She thought her affluent customers would appreciate the look,so she decided to make a smaller buy than usual,and try the jewellery out in only a few urban markets.Which phase best describes Eve's level of commitment to a retailer-vendor relationship?

Question

Quizplus · Accepted Answer

Eve is in the Exploration phase as she is testing the new vendor's products in a limited market to evaluate their potential success before making a larger commitment.

Eve Worked as a Senior Buyer for Jewellery