Father Christmas is a retail store that sells one-of-a-kind Santa Claus figures made from fur,wool,and tapestry.That is all the store sells.In terms of ______,the store has no product breadth.

Question

Quizplus · Accepted Answer

Product breadth refers to the number of different product lines or categories a store carries. Since Father Christmas only sells one type of product (Santa Claus figures), it has no product breadth. Option A (variety) refers to the number of different products within a particular product line, which is not the case here. Option B (horizontal integration) refers to acquiring or merging with other firms in the industry, which is not relevant to this scenario. Option C (product mix) refers to the total set of products offered by a store, including product lines and individual products, but again, this store only has one product line, so product mix is not the issue. Option D (merchandise depth) refers to the range of options within a particular product line, which is not relevant here, as the store only sells one type of Santa Claus figure. Option E (assortment) refers to the overall range of products offered by a store, which again doesn't apply to father Christmas because it only sells one product line.

Father Christmas Is a Retail Store That Sells One-Of-A-Kind Santa