A business philosophy and set of strategies,programs,and systems that focus on identifying and building loyalty with a firm's most-valued customers is called:
A) customer decision area
B) customer loyalty
C) customer relationship management
D) intratype competition
E) strategizing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a business philosophy and set of strategies that focus on identifying and building loyalty with a firm's most-valued customers. It involves collecting and analyzing customer data to better understand their needs and preferences, and using that information to develop personalized marketing campaigns, improved customer service, and other initiatives aimed at increasing customer satisfaction and retention. CRM can help businesses differentiate themselves from competitors, increase customer lifetime value, and improve overall profitability.

A Business Philosophy and Set of Strategies,programs,and Systems That Focus