To implement a retail strategy,a retailer must develop a _____ that satisfies the needs of its target market better than its competitors.
A)production orientation
B)horizontal integration
C)sales orientation
D)retail mix
E)situation analysis

Question

Quizplus · Accepted Answer

A retailer must develop a retail mix that includes elements such as product selection, pricing, promotion, and location, which when combined, will better satisfy the needs of its target market than its competitors.

To Implement a Retail Strategy,a Retailer Must Develop a _____