Successful direct mailing necessitates the availability of computer databases and the addressability inherent in the databases.

Question

Quizplus · Accepted Answer

Direct mailing relies on the ability to target specific individuals or groups, which requires using computer databases to organize and segment the recipient list based on various criteria such as demographics, behaviors, interests, and purchase history. The addressability inherent in the databases allows the direct mail pieces to be personalized and delivered to the intended recipients' exact mailing addresses. Without computer databases and addressability, direct mailing would not be as effective or efficient in reaching and engaging the target audience.

Successful Direct Mailing Necessitates the Availability of Computer Databases and the Addressability