The traditional media and the Internet represent a disorderly state for individual advertisers inasmuch as their attempts to capture the viewer's or listener's attention is offset by the efforts of hundreds of other advertisers attempting to accomplish the same goal.This is referred to as _____.

Question

Quizplus · Accepted Answer

The statement is referring to the clutter created by numerous advertisers vying for the audience's attention. Clutter can be defined as the excessive amount of advertising messages that the audience is exposed to, making it difficult for individual ads to capture their attention.

The Traditional Media and the Internet Represent a Disorderly State