Brand Placement Activity Is Perfectly Aligned with One of the Five

Brand placement activity is perfectly aligned with one of the five key features of IMC.Which of the following is that feature?

A) Build relationships rather than engage in flings.
B) The customer represents the starting point for all marketing communications activities.
C) Multiple messages must speak with a single voice.
D) Don't lose focus of the ultimate objective: affect behavior.
E) Brand managers and their agencies should be amenable to using various marketing communication tools.