Juan is trying to determine whether or not to enter into a brand placement agreement with the producers of an upcoming James Bond film.Which factors must he consider to determine the worth of a placement and how much it should cost him to place a brand in this particular movie?

Question

Quizplus · Accepted Answer

To determine the worth and cost of placing a brand in the James Bond movie, Juan must consider the amount of time the brand gets on screen, the use or mention of the brand by characters in the movie, and the integration with the plot of the movie. All three factors must be taken into account together to make an informed decision about the investment in brand placement. The star of the movie may also be a consideration, but it is not as important as the other factors listed.

Juan Is Trying to Determine Whether or Not to Enter