According to the concept of effective reach,there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.

Question

Quizplus · Accepted Answer

The concept of effective reach suggests that there is an ideal range of exposures to an advertisement, with minimum and maximum limits, beyond which the impact of the advertisement may diminish or become ineffective. Therefore, option A is correct.

According to the Concept of Effective Reach,there Is a Theoretical