Which of the following is an activity performed in developing the media strategy?

Question

Quizplus · Accepted Answer

All of the activities listed are performed in developing the media strategy. Selecting the target audience helps ensure that the media selection will reach the desired audience, specifying media objectives sets goals for the media plan, selecting media categories and vehicles determines the specific media channels and outlets to be used, and buying media involves actual negotiation and purchasing of advertising space or time.

Which of the Following Is an Activity Performed in Developing