Capo's is a local restaurant that has just started to advertise.Seventy percent of their target audience was exposed one or more times to their advertisements during an established time frame.Seventy (70)is the _____ for Capo's.

Question

Quizplus · Accepted Answer

Reach refers to the percentage of the target audience that has been exposed to an advertisement at least once during a given time period. In this case, Capo's has reached 70% of its target audience. The other options such as scope, spread, frequency, and gross rating point, do not accurately describe the concept of reaching an audience.

Capo's Is a Local Restaurant That Has Just Started to Advertise.Seventy