Assume that an advertising campaign reaches 60 percent of the target market.The target market was reached 6 times on average.The GRP would be ____.
A) 10
B) 36
C) 66
D) 360
E) 3600
Correct Answer:
Verified
Q57: Kraft is introducing a new line of
Q57: The typical established time frame for measuring
Q58: One part of the media strategy entails
Q60: _ is the design of a strategy
Q64: Assume that the media schedule for a
Q65: A June advertising campaign for Rolex watches
Q67: Assume that the media schedule for a
Q70: A basic premise of frequency value planning
Q71: What is the frequency of a media
Q77: Effective reach planning generally leads to using
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents