The number of consumers who actually are exposed to any particular advertising message carried in a vehicle is _____ the number of people who are exposed to the vehicle that carries the message.

Question

Quizplus · Accepted Answer

The number of consumers who are actually exposed to the advertising message carried in a vehicle is usually less than the number of people who are exposed to the vehicle itself. This is because not everyone who sees the vehicle will necessarily see the advertising message on it, and even if they do, they may not pay attention or remember the message.

The Number of Consumers Who Actually Are Exposed to Any