The demand for accountability that is prevalent throughout business necessitates that ads be tested before they are placed in media and then again during or after the period in which they have been printed or broadcast.
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Q1: Physiological measures such as galvanic skin response
Q2: Gallup & Robinson provides recall testing of
Q3: One of the PACT principles states that
Q4: Measuring message effectiveness is not a difficult
Q5: GfK MRI's Starch Ad Readership Studies interviews
Q7: There is a single advertising-effectiveness measurement technique
Q8: The two general forms of advertising research
Q9: An advertisement that achieves a Starch score
Q10: A good copy testing system provides a
Q11: The Bruzzone Research Company provides advertisers with
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