Measuring message effectiveness is not a difficult or expensive task.
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Q1: Physiological measures such as galvanic skin response
Q2: Gallup & Robinson provides recall testing of
Q3: One of the PACT principles states that
Q5: GfK MRI's Starch Ad Readership Studies interviews
Q6: The demand for accountability that is prevalent
Q7: There is a single advertising-effectiveness measurement technique
Q8: The two general forms of advertising research
Q9: An advertisement that achieves a Starch score
Q10: A good copy testing system provides a
Q11: The Bruzzone Research Company provides advertisers with
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