A basic assumption of the Starch procedure is that respondents in fact do remember whether they saw a particular ad in a specific magazine issue.
Correct Answer:
Verified
Q12: The "read most" classification of the GfK
Q13: A good copy testing system is one
Q14: Starch measures the primary objective of a
Q15: The purpose of testing commercials in rough
Q16: Message research comes in two general forms:
Q18: Posttesting with tracking studies would be conducted
Q19: Quantitative research is concerned with generating insights
Q20: Recognition taps a more superficial level of
Q21: A storyboard is a pre-finished version of
Q22: Posttesting with tracking studies would be conducted
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