Which of the following statement regarding the watchability of a commercial is FALSE?
A) Ads that are funny are much more likely to be watchable.
B) Watchable ads include continuous voiceovers over 80 percent of the time.
C) Music is featured prominently in slightly over 50 percent of commercials that are classified as watchable.
D) Watchable ads use celebrities considerably more often than do ordinary ads.
E) Commercials that include children or animals tend to be more watchable.

Question

Quizplus · Accepted Answer

Continuous voiceovers over 80 percent of the time may actually make the ad less watchable, as it can become overwhelming and annoying to the viewer.

Which of the Following Statement Regarding the Watchability of a Commercial