The demand for _____ that is prevalent throughout business necessitates that ads be tested before they are placed in media,and then again during or after the period in which they have been printed or broadcast.
A) creativity
B) novelty
C) credibility
D) accountability
E) accuracy

Question

The demand for _____ that is prevalent throughout business necessitates that ads be tested before they are placed in media,and then again during or after the period in which they have been printed or broadcast.
A) creativity 
B) novelty 
C) credibility 
D) accountability 
E) accuracy

Quizplus · Accepted Answer

The demand for accountability in business necessitates that ads be tested before they are placed in media, and then again during or after the period in which they have been printed or broadcast to ensure they are meeting the predetermined goals and metrics. Creativity, novelty, credibility, and accuracy are important factors in advertising, but they are not specific reasons why ads need to be tested before and during/after being placed in media.

The Demand for _____ That Is Prevalent Throughout Business Necessitates