Which form of message research is concerned with measuring the effects an advertisement may have or has had?
A) secondary
B) qualitative
C) quantitative
D) valid
E) reliable

Question

Which form of message research is concerned with measuring the effects an advertisement may have or has had? 
A) secondary 
B) qualitative 
C) quantitative 
D) valid 
E) reliable

Quizplus · Accepted Answer

Quantitative research is specifically concerned with measuring the effects of an advertisement, often using surveys or experiments to collect data. Secondary research involves analyzing existing data, while qualitative research is more focused on understanding the emotions and perceptions of the target audience. Validity and reliability are important considerations in all forms of research, but they do not specifically relate to measuring the effects of an advertisement.

Which Form of Message Research Is Concerned with Measuring the Effects