Because individuals have little voluntary control over the autonomic nervous system,advertising researchers use changes in _____ to indicate the actual,unbiased amount of arousal resulting from advertisements.
A) physiological functions
B) emotional functions
C) psychological functions
D) ideological functions
E) peripheral functions

Question

Because individuals have little voluntary control over the autonomic nervous system,advertising researchers use changes in _____ to indicate the actual,unbiased amount of arousal resulting from advertisements.
A) physiological functions 
B) emotional functions 
C) psychological functions 
D) ideological functions 
E) peripheral functions

Quizplus · Accepted Answer

Physiological functions refer to bodily responses such as heart rate, blood pressure, and respiration, which are controlled by the autonomic nervous system. These responses provide a more objective measure of arousal resulting from advertisements, as they are not subject to conscious manipulation or bias.

Because Individuals Have Little Voluntary Control Over the Autonomic Nervous