In the case of greater pupil dilation,responses to specific elements in an advertisement are used to indicate _____.
A) negative reaction
B) positive reaction
C) thoughts generated
D) indifferent reaction
E) intense reaction

Question

In the case of greater pupil dilation,responses to specific elements in an advertisement are used to indicate _____.
A) negative reaction 
B) positive reaction 
C) thoughts generated 
D) indifferent reaction 
E) intense reaction

Quizplus · Accepted Answer

Greater pupil dilation is associated with increased attention and arousal, which in turn are more likely to indicate a positive or intense reaction to specific elements in an advertisement.

In the Case of Greater Pupil Dilation,responses to Specific Elements