The _____ method tests television commercials in consumers' homes.
A) Next*TV
B) TiVo
C) Behavioral
D) Sensory
E) Visual

Question

The _____ method tests television commercials in consumers' homes.
A) Next*TV 
B) TiVo 
C) Behavioral 
D) Sensory 
E) Visual

Quizplus · Accepted Answer

The Next*TV method allows consumers to view and respond to television commercials in their own homes, making it an effective way to test the efficacy of commercials. TiVo and Behavioral methods may also be used to gather data on television viewership and behavior, but they do not specifically focus on testing commercials. Sensory and Visual methods may be used to evaluate the effectiveness of various stimuli, but they are not specific to television commercials.

The _____ Method Tests Television Commercials in Consumers' Homes