Single-source systems of advertising measurement address the critical issue of whether an advertising campaign has actually driven increases in _____ and augmented the brand's market share.
A) brand sales
B) consumer awareness
C) audience attention
D) consumer loyalty
E) target market knowledge

Question

Single-source systems of advertising measurement address the critical issue of whether an advertising campaign has actually driven increases in _____ and augmented the brand's market share.
A) brand sales 
B) consumer awareness 
C) audience attention 
D) consumer loyalty 
E) target market knowledge

Quizplus · Accepted Answer

Single-source systems of advertising measurement help in determining whether the advertising campaign has driven an increase in brand sales, which ultimately leads to the augmentation of the brand's market share.

Single-Source Systems of Advertising Measurement Address the Critical Issue of Whether