Which of the following is a conclusion that can be drawn from research with respect to what it takes for television advertising to successfully enhance a brand's sales performance?
A) ad copy must be distinctive
B) ad weight without persuasiveness is insufficient
C) the selling power of advertising wears out over time
D) advertising works quickly if it works at all
E) All of these are correct.

Question

Which of the following is a conclusion that can be drawn from research with respect to what it takes for television advertising to successfully enhance a brand's sales performance? 
A) ad copy must be distinctive 
B) ad weight without persuasiveness is insufficient 
C) the selling power of advertising wears out over time 
D) advertising works quickly if it works at all 
E) All of these are correct.

Quizplus · Accepted Answer

All of these conclusions have been drawn from research on the effectiveness of television advertising. The ad copy must be distinctive to capture the audience's attention and stand out amongst competitors. Additionally, ad weight without persuasiveness is insufficient, meaning that simply airing a lot of advertisements is not enough if they are not effectively communicating the benefits of the brand. The selling power of advertising wears out over time, meaning that brands must regularly refresh their advertising campaigns to maintain their impact. Finally, advertising can have an immediate effect on sales, but prolonged exposure to advertising is usually necessary for sustained sales growth.

Which of the Following Is a Conclusion That Can Be