Animal Protection Foundation recently held a campaign against a fast food joint which cooked their meat from chickens kept in inhumane conditions.The organization wrote to the Animal Welfare Board saying,"The fast food joint's suppliers use a cruel method of slaugher in which chickens have their throats cut while they are still conscious and millions of birds are scalded to death in defeathering tanks." Which of the following did the organization use in their message?

Question

Quizplus · Accepted Answer

Emotional appeal helps make people care. As with other appeals, the emotional appeal should focus on the audience. Stories and psychological description are effective ways of building emotional appeal.

Animal Protection Foundation Recently Held a Campaign Against a Fast