When deals are frequently offered,the consumer's internal reference price is lowered.

Name: When deals are frequently offered,the consumer's internal reference price is lowered.
Brand: Quizplus
Rating: 4.7 (54 reviews)

Question

Quizplus · Accepted Answer

When deals or discounts are offered frequently, the consumer becomes accustomed to a lower price point and adjusts their internal reference price accordingly. This means that they may be less willing to pay full price for a product in the future, as their perception of its value has been lowered.

When Deals Are Frequently Offered,the Consumer's Internal Reference Price Is