In contrast to advertising,which typically,though not always,is relatively long term in orientation and best suited to enhancing buyer attitudes and augmenting brand equity; promotion is more short-term oriented and capable of influencing _____.

Question

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Promotion is designed to generate a quick response and change behavior, such as making a purchase, whereas advertising is best suited to building awareness and brand equity over the long term.

In Contrast to Advertising,which Typically,though Not Always,is Relatively Long Term