The _____ strategy consists of a manufacturer directing personal selling,trade advertising,and trade-oriented sales promotion to wholesalers and retailers.
A) forced channel
B) push
C) pull
D) planned
E) strategic channel
Correct Answer:
Verified
Q75: Vendor-support programs are initiated by consumers requesting
Q76: A _ strategy consists of manufacturers directing
Q77: Aunt Marie's is a local restaurant.The owner
Q78: Cooperative advertising is used because consumers of
Q79: Which of the following statements is true?
A) Push
Q81: A major international study conducted in Germany,Japan,the
Q82: What can promotion accomplish?
A) stimulate sales force enthusiasm
Q83: Researchers have determined that loading consumers,by offering
Q84: What is the difference between the "old"
Q85: A reason for the growth of sales
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