Which of the following is NOT a manufacturer's objective for using trade-oriented promotions?
A) reducing retail inventories
B) maintaining or increasing the manufacturer's share of shelf space
C) countering competitive activity
D) selling as much as possible to final consumers
E) introducing new or revised products
Correct Answer:
Verified
Q93: Sales promotion cannot _.
A) reduce the introduction of
Q94: Which of the following is a form
Q95: Sales promotion can _.
A) permanently stop an established
Q96: Trade promotions are most effective when _.
A) they
Q97: Supershop,a 450-store supermarket chain,just ordered 90,000 cases
Q99: Which of the following is NOT a
Q100: Deals offered periodically to the trade that
Q101: In order to avoid paying slotting allowances,a
Q102: Forward buying does not always benefit manufacturers
Q103: _ are fees manufacturers pay retailers for
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