General Mills periodically offers a deal to the trade that permits retailers to deduct 15 percent from the invoice merely by placing an order during the period which General Mills is "dealing" a brand.This is an example of which type of trade promotion?

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This is an example of an off-invoice allowance, as the deduction is taken directly from the retailer's invoice. Bill-back allowance involves the manufacturer reimbursing the retailer for a portion of their costs, slotting allowance is a fee paid to retailers for shelf space, stocking allowance is a payment for a retailer to stock a new product, and deductible allowance is not a commonly used term in trade promotions.

General Mills Periodically Offers a Deal to the Trade That