Supershop,a 450-store supermarket chain,just ordered 90,000 cases of a new product from Smyrl Company,a relatively unknown regional manufacturer.The regular selling price per case is $24,but Supershop received a 15 percent discount off the regular case price.This discount is called a(n) _____.
A) slotting allowance
B) off-invoice allowance
C) vendor support allowance
D) trade incentive
E) bill-back allowance
Correct Answer:
Verified
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Q93: Sales promotion cannot _.
A) reduce the introduction of
Q94: Which of the following is a form
Q95: Sales promotion can _.
A) permanently stop an established
Q96: Trade promotions are most effective when _.
A) they
Q98: Which of the following is NOT a
Q99: Which of the following is NOT a
Q100: Deals offered periodically to the trade that
Q101: In order to avoid paying slotting allowances,a
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