The practice of _____ consists of retailers purchasing enough products on one deal to carry them over until the manufacturer's next regularly scheduled deal.

Question

Quizplus · Accepted Answer

Forward buying is the practice of buying a large quantity of products during a manufacturer's deal, in order to have enough stock to carry over until the next deal. This can result in cost savings for the retailer. Pay-for-performance refers to a compensation model where a business pays for a specific result achieved, while diverting refers to the unauthorized sale of products intended for one market in another market. Co-marketing involves two or more companies sharing the cost and effort of a marketing campaign, while slotting refers to fees charged by retailers to stock a new product on their shelves.

The Practice of _____ Consists of Retailers Purchasing Enough Products