The proportion of switchers drifting from low to high-quality brands when the latter is on deal is higher than the proportion moving in the other direction when a low-quality brand is on deal.This situation describes a switching behavior that is _____.

Question

Quizplus · Accepted Answer

The statement describes a situation where the proportion of switchers is not the same when the deal is on different types of brands. This type of switching behavior is known as asymmetric.

The Proportion of Switchers Drifting from Low to High-Quality Brands