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The Marketing Team of You! a Fashion House in London,is

Question 49

Multiple Choice

The marketing team of You! a fashion house in London,is currently working on a project which involves a new winter line of clothing.Though their team leader,Lee Davis has chosen print media as the main mode of launching the product,the team strongly feels that broadcasting media is a much stronger option.However,they are unwilling to express their opinion because Davis is known for his autocratic ways and despises people who express dissent on ideas.Which of the following is the group suffering from?


A) Collective narcissism
B) Ethnocentricism
C) Groupthink
D) Group serving bias
E) Groupshift

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