Janice,a marketing executive at a clothing retail firm,is writing a proposal to promote a new line of clothing for the company.While writing the presentation,she keeps in mind,the marketing directors of the company who have the power to adopt the plan.She also notes that her marketing manager will approve or reject the proposal before it is presented to the directors of the company.On the day of presenting the proposal,she notices that the promotional manager,advertising manager,and the communications manager are also present to offer comments on the proposal.Which of the following is most likely to be a gatekeeper for Janice's proposal?

Question

Quizplus · Accepted Answer

Organizational messages have multiple audiences and a gatekeeper refers to those in an audience who controls the power to reject or approve a message before it is sent out to a primary audience. Gatekeepers may consist of a supervisor, someone higher in the organization, or even someone outside an organization.

Janice,a Marketing Executive at a Clothing Retail Firm,is Writing a Proposal