Zoë works for a fashion house in Manhattan and recently gave an oral presentation to her colleagues on a marketing plan for a line of woolen clothing.The presentation was liked by everyone in the audience.Zoë feels the presentation was a success because she chose the oral medium of communication instead of a written medium.Which of the following did Zoë most likely present in her presentation?

Question

Quizplus · Accepted Answer

An oral message is more useful than a written message if one has to demonstrate emotion to persuade an audience. It focuses the audience's attention on specific points and resolves conflicts and builds consensus. It also helps modify plans and gets an immediate action or response.

Zoë Works for a Fashion House in Manhattan and Recently