Manufacturers use consumer-oriented sales promotions also to leverage trade support.

Question

Quizplus · Accepted Answer

Manufacturers use consumer-oriented sales promotions to encourage consumers to buy their products, which in turn can create demand from retailers and distributors. This can help manufacturers negotiate with these trade partners for better shelf space or in-store promotions. Therefore, consumer-oriented sales promotions can be used as a tool to leverage trade support.

Manufacturers Use Consumer-Oriented Sales Promotions Also to Leverage Trade Support